WORK EXPERIENCE

Angi

New York, NY — November 2023 - Present

Managed team of editors to meet OKRs. Conducted performance reviews twice a year to further discuss OKRs and goal planning.
Oversaw editorial operations to ensure on-time delivery and that content met style guide expectations and brand voice.
Coached content team on editorial and SEO best practices and communicated process changes.
Collaborated with key stakeholders, including SEO and Production, on content creation and strategy.
Recruited and onboarded freelance editors and writers.

Remote — August 2023 - November 2023

Research and create outlines for Best Of, cost guides, and resource articles in the Home segment.
Recruit and assign articles to freelance writers.
Edit content for SEO, grammar, spelling, AP style, tone, audience, and accuracy.
Update and optimize current articles to increase in SERPs.

Remote — September 2022 - July 2023

Implemented content strategy for the Business, Home Services, and Insurance verticals. Helped maintain our key pages in top 3 of SERPs.
Collaborated with key stakeholders, including SEO, Data Research, and Production, on methodology, content creation, and strategy.
Managed content calendars to ensure deadlines and KPIs were met.
Oversaw content quality and consistency across verticals. Updated in-house style guide and resources for the editorial team.
Provided feedback, coaching, and training for editorial team members.
Oversaw hiring and created training plans for new employees.
Hired and managed freelancers and approved invoicing.

New York, NY — November 2014 - September 2022

Managed team of in-house content editors, senior editors, and writers to meet KPIs. Conducted performance reviews twice a year to further discuss KPIs and goal planning.
Strategized with department managers to increase readership of local blogging platform. Discussed SEO tactics based on keyword performance and how to improve the quality and style of our written content.
Coordinated with account services, content strategy, and social media departments to improve workflow and communication.
Onboarded and trained all new-hire content team members. Also created editorial workshops to further develop the team's written and editorial skills. Created and presented webinars for freelance writers to improve their writing skills.
Created in-house style guide and all training materials for the content team.
Reviewed freelance writer and in-house editorial applications for hire.
Performed daily reviews of editors' work (both long-form articles and content strategy ideas) to check for quality assurance and provide valuable feedback.

Copy edited article content for grammar, style, tone, syntax, and fact checking and incorporated local SEO strategies.
Provided constructive feedback to implement consistent standards and encourage writers’ growth.
Worked on accounts for local and national small businesses, multi-locations, and franchises. Clients consisted of both B2C and B2B, including retailers, service contractors, lawyers, medical professionals, insurance agencies, and telecoms.

Brooklyn, NY — October 2010 - December 2013

Managed in-house copywriters to meet weekly deadlines.
Wrote and copy edited content deliverables to meet SEO guidelines and client standards.
Integrated keyword research to written content to augment the traffic of clients’ websites.
Provided newly optimized web content and on-site SEO for companies’ landing pages.
Promoted clients’ websites and blogs through social media marketing.
Created cohesive in-house style guide for copywriters.
Maintained company blog, providing content and managing writers.

New York, NY — January 2010 - October 2010

Edited and updated existing buying guides for the US and international websites.
Researched extensively and thoroughly on various topics and merchandise.
Wrote new buying guides to inform consumers about current products.
Incorporated SEO into new and existing buying guides to increase website’s traffic.

Hofstra University (Hempstead, NY) | BA in English
3.7 GPA, Cum Laude
Awards – Dean’s List all semesters, Golden Key International Honor Society

Microsoft Office, Google Workspace, Salesforce, Monday, Asana, Jira, Airtable, Confluence, Google Analytics, Semrush, Searchmetrics, Parse.ly, Canva

Google Analytics for Beginners
HubSpot: Content Marketing